Kata is our pick for Phuket's best beach. Don't confuse unpretentious with not being prestigious. Kata has a burgeoning surf culture (the surfing is best from April to November). The ocean is littered with surf virgins and pros trying to hang ten.
Beautiful Kata is a scenic gem, its clear water flanked by hills, and picturesque Bu island sits offshore.
Kata retains a village feel at its northern and southern ends and is perhaps more
family-oriented, its beach is much more peaceful than Patong.